Ticketmaster and TikTok have partnered to launch an in-app feature that allows users to stay up to date on events through the popular short video app. With this new partnership, TikTok users will be able to buy tickets to events of interest directly through TikTok. Creators can now search for relevant Ticketmaster events and add links to their videos. Ticketmaster says the new feature will only be available to select creators at launch and will scale to more users over time.
Eligible creators can now select the Add Link option after clicking and selecting the new Ticketmaster option before posting a video. Creators can then search for any event on Ticketmaster and then select “Add to Video” to add the link. Once the creators share their video, it will display the link to the event in the bottom left corner for viewers to click and purchase tickets via the in-app browser.
Ticketmaster says it wants to reach fans on the platforms they use most, including TikTok. The company also says the partnership will enable event organizers and creators to approach ticket buyers in a new way. Many artists and personalities have already signed up to use the mini ticketing app, including Demi Lovato, OneRepublic, Usher, Backstreet Boys, WWE and more, according to Ticketmaster.
Ticketmaster’s partnership with TikTok comes five months after it launched a new way for users to discover live. entertainment activities in Snapchat. This feature matches users with events that may be of interest to them based on their preferences. If you find something you’re interested in, you can see if your friends were in the same event. Once you’ve decided on an event, you’ll be redirected to the Ticketmaster website to purchase tickets.
The company’s partnership with TikTok is part of its mission to continually improve how fans find events on the platforms they interact with the most. Ticketmaster’s partnerships with TikTok and Snapchat show the company is looking for ways to reach younger users and get them excited about events they might not otherwise know about.
Credit: techcrunch.com /