ByteDance may be gearing up for a global launch of the TikTok music service, according to trademarks registered in several countries TechCrunch has discovered. A Chinese conglomerate has applied to trademark TikTok Music in countries such as United Kingdom, Singapore, New Zealand, Mexico, Malaysiaand Costa Rica.
All of these trademark applications contain similar text about the application’s functionality for listening to music, creating playlists, commenting on songs, and participating in karaoke.
The trademark application states that this will allow “users to buy, play, share, upload music, songs, albums, lyrics, quotes, create, recommend, share their playlists, lyrics, quotes, make, edit and upload photos to cover. playlists, comment on music, songs and albums.
ByteDance already operates a music streaming service called resso in India, Brazil, and Indonesia, and a former ByteDance employee told us that he had previously considered expanding the service to more markets under the name “TikTok Music.” In particular, he was considering launching in mature markets such as the UK and Australia, the source said.
Resso has the same features as above, with TikTok-style vertical scrolling to browse songs, the ability to change playlist art, lyrics displayed on the lock screen, and comments on songs and albums.
FROM its launch in 2020Resso has made significant progress in existing markets, according to mobile data. From January to May this year, the company received 42.3 million downloads from the App Store and Google Play, up 19% year-over-year, according to analytics firm Sensor Tower. The music streaming app has also been downloaded 184 million times in a lifetime.
In the meantime, TikTok has had a big impact on the music industry, with many hits created thanks to various viral videos on the platform. A report released by the company last year said that 175 songs popular on the short video platform hit the Billboard 100 chart. Moreover, in a recent report published UK music investor noted that songs that are popular on TikTok attract more views on YouTube and are streamed on other music streaming platforms such as Spotify. Record companies are also benefiting from TikTok’s success in the music sector. Reports estimate that TikTok paid $179 million to rights holders of recorded music in 2021.
ByteDance would like to get all that traffic and streaming money from its own music service and its newly launched music marketing and distribution platform. Sound on. Last week the company launched preliminary function so that artists can “leak” their songs to the TikTok audience before the official release.
The launch of TikTok Music will mean an additional revenue stream for ByteDance and a complete music solution service that can offer solutions for artists to publish their songs through SoundOn, sell them on TikTok, and get people to listen to the entire song on TikTok Music/Resso. This service will directly compete with music streaming giants like Spotify, Apple Music, Deezer and Pandora.
We have reached out to ByteDance for comment.
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