tinder announced on Thursday That it is offering a new way for its users to find plus one for the upcoming year end wedding season. Starting today, users will be able to join the ‘Plus One’ option within the app to indicate that they are either looking for a wedding date or are willing to be one. The new feature is available in the Explore section of Tinder, which was launched last month and provides ways to find matches according to interests and more.
“We know that many of our members are looking for plus one for their next wedding and we are now excited to give them a way to do so on Tinder,” said Kyle Miller, vice president of product innovation at Tinder. one in blog post.
Tinder is also partnering with wedding planning resource company WeddingWire to help single guests cover the costs of the wedding season through a new Wedding Grant giveaway.
Starting today, the first 100 eligible Tinder users who join Plus One will receive $460 to help cover costs associated with upcoming weddings, such as travel, gifts, and accommodations. WeddingWire found that guests spend an average of $460 to attend a wedding, which is why this amount was chosen for the giveaway.
Tinder says users are already gearing up for wedding season, as mentions of “plus one” in Tinder bios have increased by 45% since the start of the year. With this latest feature, Tinder users will be able to search for the wedding date directly instead of weeding through reluctant candidates.
This latest launch comes as Tinder is introducing new features to connect with users and give them more options to find dates and interact. For example, the new Explore section above includes events, as well as new ways to find matches by interests. It also allows users to dive into quick conversations with others before a match.
Tinder recently partnered with Lyft last week to allow users to pay for rides on their date. This feature doesn’t require users to exchange addresses or locations and instead you can send a credit to your date which lets them book a ride.
Apart from these social features, Tinder has also focused on releasing security tools for its users. For example, the company announced in August that it plans to make voluntary ID verification available globally. In June, Tinder released a feature that lets users upload their phone contacts and block certain people they can’t see on the app.