Wall-mounted fitness startup Tonal announced this morning that it is bringing live courses to its portfolio of strength training workouts. The company did a soft launch of the live offering in December last year, although at the time, it was not live, so much as pre-recorded – “Live, On Tape”, to steal a line from The Larry Sanders Show. .
“[Y]Our coach works with you – just like in live class,” the company wrote. Our live (beta) workouts have the passionate feel of working out with a coach, with the ability to tonalize your reps count and wait for you to complete each set. […] It’s all on-demand, so you can work whenever it fits your schedule. “
The new offering brings the company’s content selection along with leaders in the home fitness space like Peloton and more online. Living is certainly not for everyone, but many users appreciate the inspiration that comes with a certain schedule, as well as the sense of community that comes from working with others.
The new offering provides real-time feedback from coaches with a “social zone” to interact with fellow Tonal users. The portfolio is also getting four new coaches for live workouts. After a day, the live workouts will be archived to Tonal’s on-demand offerings.
“As our community has grown over the years, we have been encouraged by the organic social engagement, longing for more interactions with our coaches, and the enthusiasm that comes from reaching new milestones,” said Founder and CEO Eli Ordi said. a release. “Tonal Live will allow us to combine these elements through a single studio experience, while maintaining the foundation of what differentiates our workouts: personalization, guidance and feedback.”
Founded in 2015, the San Francisco-based company is one of those connected fitness brands that saw a huge growth as the pandemic forced many people to rethink their workout routines. Tonal has raised $450 million to date, including a $250 million Series E, which raised its valuation in March to $1.6 billion.