Truecaller invades live audio with its new Open Doors app

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If you’re thinking about the age of companies launching live audio chat apps, you’re wrong. Swedish Caller ID Service Truecaller today launches a new app in a space called open doors.

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The company claims it’s a structureless app that has fewer structural hurdles than Clubhouse or Twitter Spaces. That is, there are no rooms, no invites, no recording tools, or even wide moderation opportunities.

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You can register on the app with your phone number by obtaining a One Time Password (OTP) or log in with your existing Truecaller account.

You can start a conversation at any time, and all people in your contact list who also have the app installed will receive a notification to join. Once your friend joins, their contacts will also get a notification and the cycle will continue until the end of time. You can also invite someone to join the conversation via a link.

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Image credits: Truecaller

Truecaller quickly indicated that the app was scanning your contact library locally and no data was being sent to its servers.

“Because Truecaller has been in business for 13 years, we’ve spent a lot of time learning how people communicate. One of the reasons we created this app was because we created something similar in Truecaller in 2018. But it was just a demo and we never launched it,” Nami Zarringalam, co-founder of True Caller’s parent company True Software, told TechCrunch. in an interview.

“The journey of creating this product stems from the very simple idea of ​​recreating events like meeting in a coffee shop or at a water cooler and repeating that act of random conversations online.”

Notably, there are no moderation tools in Open Doors. There is no limit to the number of people joining a conversation, so it’s hard to predict the direction of a conversation if hundreds of people have joined. But Truecaller said he’s thinking about introducing a cap.

One way to control the conversation is to mute the other person, but then they also have the option to mute you. This is a rather confusing situation, as everyone can drown out everyone else.

Image credits: Truecaller

“This is a good way to block out noise and keep the conversation going since no one really owns the room,” Zarringalam said.

You can report a user if you feel unsafe about their behavior, but there’s little you can do if the conversation as a whole becomes toxic. If you block a user, you won’t be able to hear them and they won’t be able to hear you. But you can still hear the rest of the people in the conversation. So if your friend and the person you’ve blocked are talking, you’ll want to listen to a two-person podcast, but you can only hear one of them.

Zarringalam equated this situation to a party where you engage in meaningful conversation. But at parties, we can concentrate on the voice of the person standing next to us. This would not be possible if you could hear everyone in the room at the same volume.

The company says its own team is taking action against users based on the number of complaints they receive and the number of times they’ve been banned. He noted that there is no specific threshold for the number of reports against a user, but he does take into account various factors such as the frequency of bans or messages.

This sounds like a moderation nightmare and we hope that Open Doors will address these issues better over time. More importantly, there is a chance that the user will disconnect from the whole ordeal and delete the app.

The app is available for free for iOS and Android in all countries at the time of launch except China and Russia. Apart from English, the app also supports other languages ​​including Hindi, Spanish, Latin and French. The platform will be ad-free and the company has no monetization plans at the moment.

The company is already working on some new features for the app, which will be released soon. These include the ability to set a circle of close friends for a private live audio session, more granular control over notifications, and emoji reactions. He said he would work on features like recording or transcription if the community required it. Well, that’s what happened to Clubhouse, right?

Over the past few years, after Clubhouse rose to fame, all major platforms including Twitter, Discord, LinkedIn, Spotifyas well as facebook launched their own version of the live audio solution.

At the time, people were locked in their homes and wanted to recreate a synchronous experience with the people they were missing. Now we meet people face to face, and face-to-face meetings are back in vogue.

Over time, interest in this format has decreased. Last month, the club laid off part of his workforce as he “rethinks” his strategy. April Spotify close your live sound production program, Greenroom Creator Foundation. Downloads of the social audio apps Clubhouse, Spoon and Stereo dropped from 18.7 million in the first quarter of 2021 to just 3 million in the first quarter of 2022, according to SensorTower data.

For True Software, this is also the launch of another successful application besides Truecaller. Last year, the firm launched security app called Guardian, but never took off. The firm also went public on Nasdaq Stockholm at an opening price of 61 SEK ($5.76). After hitting a high of SEK 143.20 ($14.11) late last year, the share price is currently hovering around opening levels.

To promote the new app, the company wants to use its network of over 310 million main app users to attract them to the new app. Truecaller will run a massive marketing campaign for Open Doors on its main app and other means such as online advertising.

Plus, it’s betting on the fact that you’ll be constantly curious about what your friends are talking about and keep coming back to the app to find out and join the conversation. And that might be the biggest problem with the app.


Credit: techcrunch.com /

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