And it’s offering something different than Clubhouse
Twitter announced on Tuesday That it plans to support Twitter Space creators through a new three-month accelerator program called the Twitter Space Spark Program. Twitter’s plan follows a similar producer three-month program that Clubhouse launched in March 2021.
The Spark program is designed to “discover and reward” approximately 150 space creators with technical, financial and marketing support, Twitter says. For anyone applying and signing in, that includes a $2,500 per month stipend, $500 in monthly ad credits to promote their space on Twitter, early access to new Twitter features, support from Twitter’s official social media handles, and “priority opportunities”. In-app discoverability for well-performing spaces.”
Today we are starting the application process for Twitter Spaces Spark Program
what is that? This is an initiative for creators who are excited about the future of social audio pic.twitter.com/4zay8uvao8
— Spaces (@TwitterSpaces) 12 October 2021
To be eligible for the program, you must meet the following criteria (Twitter posted more detailed explanation on its site):
- be 18 years of age or older
- Have 5,000 or more “active followers”
- Be based in the US (at least for the first phase of Twitter’s program)
- Commit to hosting at least two venues per week
Twitter has been offering a slightly different package than Clubhouse’s Creator First program since earlier this year. Creator First focused on connecting live audio creators with brands for sponsorship and building their audiences. For shows that were part of Clubhouse’s “pilot season,” this included $5,000 per month—slightly more than what Twitter offered—and access to new equipment.
reporting from ledgeU.S. senior reporter Ashley Carman suggested that the actual results of Clubhouse’s first accelerator program were a mixed bag. The community-loving Creators Clubhouse has helped foster, but found that the company could not keep its end of the bargain, adding advertising and sponsorship to the show and creators who were able to support them after the program ended. .
Twitter’s accelerator seems to be avoiding that “what comes after” question, at least for now. This is somewhat understandable; This is a difficult problem to solve! But it leaves creators with just as much uncertainty about how to jump from a social media company into another new opportunity. A familiar place to be, but not exactly comfortable.
Applications for the Twitter Spaces Spark Program are open until October 22, 2021.