Twitter is trying out ads in the perfect new place: right in the replies

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kidding, this is a bad place

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I don’t know about you, but I sometimes feel like Twitter is full of ads in my feed. Unfortunately, those ads aren’t enough for the company, though, because it’s testing a new place to show them: right in the middle of a conversation.


The new ad format is in testing on iOS and Android, and if you’re in testing you’ll see ads after the first, third, or eighth reply of a Tweet, According to Bruce FalkTwitter’s revenue product lead. He shared a GIF of how the new ads look during the conversation:

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The ad in conversation looks exactly as you’d expect, but I can’t say I’m a fan. Twitter can already be a pretty stimulating place, especially if I take a risk by tapping into potentially hot replies; I don’t know if I want to cognitively process ads among other junk like Elon Musk impersonators. Luckily, it looks like I haven’t been picked up for the test yet, so at least for now, any conversations I read are ad-free.

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