Twitter announced today that all businesses with professional accounts can now display their location address, hours of operation, and additional contact information on their profiles through their profile. Location peculiarity. The social network says the feature also gives customers the ability to contact companies directly via phone, text, email, or private messages. Prior to the expansion, this feature was only available to users in the US, UK, Canada, and Australia, but is now rolling out to all professional accounts worldwide.
Businesses with professional accounts can now also add a map of their location to their profiles using Google Maps. Once the customer clicks on the map, they will be given instructions on how to navigate to the physical location of the company.
The Location Spotlight feature on Twitter is similar to business cards on Google Maps, which display information about a business, including its location, hours of operation, and contact information. By launching the Location Spotlight feature around the world, Twitter is likely aiming to provide its users with business information directly on its platform so that they can’t click on a link from Twitter and find that information on Google.
Twitter also teased some upcoming features for professional accounts, including a resource center called “Pro House”. The social network says the center will give professionals the ability to track performance, find product deals, and improve productivity. The center will target users who want more information to improve their Twitter experience. According to Twitter, Professional Home will be available to all professional accounts worldwide in the coming weeks, with additional updates coming throughout the year.
In addition, Twitter is offering a new monthly live seminar series called Taking Care of Business. The series, which premieres this month, aims to help professionals who are new to Twitter better understand the resources available to professionals on the social network. Twitter is also launching 10 courses at the Twitter Flight School that cover several topics, such as learning how to build a community of engaged followers.
“We are proud of the foundation we have laid with the first set of products we have introduced to date and
we’re excited to continue offering new ways to help professionals succeed in business on Twitter,” the company said in a statement.
Social network introduced professional profiles for the first time last year and it made the opportunity available to all users before this year in March. A professional account, dubbed “Twitter for the Pros” by Twitter, gives brands and creators access to additional tools to make their profile stand out. Twitter classifies anyone who uses Twitter for work as a professional. To qualify for a professional account, users must have no repeat history of breaking the rules and must be authentic, with an account name, bio, and profile picture. Parody and fan accounts are not suitable for professional accounts.
Today’s announcement comes after Twitter rolled out several shopping-related features over the past few months, including virtual storefronts to display items for sale and product drops which allow merchants to tease their upcoming product launches.
Credit: techcrunch.com /