Twitter taps big retailer for launch of new livestream shopping feature

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Twitter has joined hands with Walmart for the social media company’s first live shopping event.

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The “Cyber ​​Deals Sunday” livestream, purchasable on iOS and desktop, begins Sunday, November 28 at 7 p.m. ET, with entertainer Jason Derulo hosting a 30-minute variety show covering electronics, home goods, apparel, Seasonal decorations will be special guests. even more.

Twitter's new livestream shopping platform.
Twitter

Twitter says that as soon as you watch one of its live shopping streams, you can do things like explore the shoppable banners and shop tabs on the livestream’s page and engage by posting tweets about what you’re watching. will be able to do.

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You can also toggle between the Latest tab and the Shop tab during the entire duration of the livestream, and view it on the merchant’s website via the in-app browser so you can keep up with the broadcast while you do other things like making purchases Can you

Twitter said in a message posted online that livestreaming on its service “powers businesses to engage with their most influential fans, and adding the ability to shop to this experience is a natural way to attract and engage with receptive audiences.” It’s an extension.”

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Walmart chief marketing officer William White said the retailer is “focused on charting new territory in buyable livestreams” and will be able to “meet customers where they are” via Twitter.

In more development related to Twitter’s e-commerce ambitions, the company also revealed that it is expanding its Shop module test to more brands following a limited launch last summer. The module appears as a carousel just below a brand’s profile and can be populated with a selection of its products.

Twitter will also begin testing Twitter Shopping Manager, a feature designed to help merchants start shopping on the site and described by the company as a “one-stop shop for how to manage Is. [products] Show up on Twitter.”

Other social sites such as Facebook, TikTok, YouTube and Pinterest are already exploring similar shopping features based on livestream formats, so it will be interesting to see if Twitter can bring something new to the table and make its own effort a success. can make.




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