Everyone wants a little bit of that TikTok magic.
To this end, Twitter is rolling out a new testing feature that invites people to post a video response to Tweets instead of tweet-tweeting the old-fashioned way. It’s a very non-Twitter-like option, but the company has been actively experimenting with new products for some time, including the now retired disappearing tweets known as Fleets, may they rest in peace? can do.
The trial is limited to iOS for now and lets users choose the option to “quote tweet with response” from the Retweet menu. Twitter is calling these reaction vids “tweet takes” and they play along with the embedded tweets, which is fun when it’s entirely derived from TikTok’s own video replies. Nerdshala reached out to Twitter to learn more about how extensive the testing is and how likely it’s going to be in the final product.
Twitter says it’s only running tests with a small subset of iOS users for now and will be monitoring feedback from the group to see how the feature goes. The company says it wants to give users “more creative ways to express themselves” in a way that recently tracks with its typically experimental vibe.
Last month, Instagram added its own version of video replies to TikTok to encourage people to reply to comments on posts via reels. Seeing as how video replies make TikTok feel more interactive and alive, it makes sense that Instagram would integrate the option into its existing TikTok clone. It makes little sense at Twitter, but we’d love to see the product approach the company’s prior strategy with no changes to the app for years on end and hoping for the best.