The future of Twitter may yet be indecisive, but the company continues to release products in several key areas, including, as it turns out, e-commerce. The social media platform today announced another expansion of its online shopping efforts with the launch of a new Product Drops feature that will allow online merchants to tease their upcoming product launches.
The company explains that many people are already taking to Twitter to discuss product releases – both before and after the actual crash. They may look forward to a new fallout, brag about having received the item in question, or regret that it did not happen. According to Twitter, the new Product Drop feature allows sellers to be part of that conversation.
With Product Drops, sellers can create a special type of tweet that showcases a product using both text and images. Here the seller can create their promotional tweet as usual and add photos of the product, but they will also be able to highlight when the product becomes available for purchase. Users who click on this tweet are taken to a product detail page where they can get the information they need to make a decision, including product description, price, photos, and more. They can also click on the hashtag to see what others are saying about the product.
A “Remind Me” button is also available, which Twitter users can click to be notified when a product goes live.
Since this new functionality is contained within a Tweet, Twitter users can interact with it in the same way they would with any other post on Twitter – by liking the Tweet, retweeting, quoting the Tweet, sharing the Tweet via DM (direct message) or text, or bookmarking it. for easy access later. And when users go to post a tweet, the field provided prompts them to “join the conversation” and can include a pre-populated hashtag.
The tweet can also be promoted using Twitter’s promotional tools for additional publicity, the company says.
On launch day, users who set a product giveaway reminder will receive an in-app notification under the Notifications tab 15 minutes before the giveaway and again during the giveaway.
When clicked, they will be shown a “Buy on Website” button to purchase the item directly from the merchant’s website. In other words, Twitter is not playing the middle man here. It looks like Current TikTok Trading Strategywhere the in-app purchase features end up linking to the merchant’s website for the final payment – the social app simply serves as the top of the funnel rather than trying to manage the end-to-end shopping flow. Metaon the other hand, aims to make more purchases in its own application, where users complete the payment using Facebook Pay (now renamed to MetaPay).
“When a brand you love launches something, you want to be first in line to grab that hot new thing before it disappears. Product Drops is designed with this in mind,” explained Twitter product manager Justin Hoang. “Customers can get detailed product information on the product details page, set a reminder so they don’t miss a purchase, and they can see what other customers are saying—all without leaving Twitter. We are excited to empower buyers to do more than just talk; With Product Drops, we’re making it easier to move from conversation to product discovery and purchase,” he added.
Twitter says the new feature is currently being tested with US customers using Twitter in English for iOS devices. At launch, it initially works with several brands, including @dior, @unionlosangeles, @HomeDepot as well as @Fossil X @JeffStaple. The company said it will bring this feature to more sellers and buyers in the future.
“From the very beginning, Union has been dedicated to community and culture. With that in mind, Twitter has become a unique space for us to connect and connect with our fan community, as well as keeping our finger on the pulse of the culture (sneakerheads, we see you),” Union Chief Marketing Officer Richard said in a statement. Brooks. “And every time we fall, Twitter becomes a key touchpoint for us to raise awareness. We can’t wait to see how Product Drops will help us reach the next level and deepen engagement and inform our audience about upcoming launches. We can’t wait for our fans to see what we’re releasing next.”
This addition follows a series of updates to Twitter’s e-commerce products, including the March launch of online stores called Twitter Shops; shopping tests live in november, in partnership with Walmart; new Twitter card formats for product pages; product carousels called “Shop Spotlight”; and more. Given that Twitter’s entry into online shopping is still early, it is not yet a source of revenue, with the exception of related advertising that may accompany product launches or other sales events, since, as Twitter stated, it does not receive a share of the turnover from shopping transactions.
Considering Elon Musk takeover riotsTwitter undertook an internal reorganization to focus more efforts for short-term user growthBloomberg reports. That means its more ambitious products like Spaces and Communities could fall by the wayside. What Musk’s acquisition ultimately means for Twitter’s future commercial developments is also still unknown.
Credit: techcrunch.com /