Ubisoft’s “Far Cry” bet

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Mega-publisher Ubisoft needs a hit with today’s launch”Far Cry 6,” an already divisive sequel that has Ubisoft’s best shot at delivering a 2021 blockbuster.

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why it matters: Ubisoft’s workplace issues — its failures And this Internal And exterior Efforts to address them – have truly attracted a lot of attention in the past year. They exist with deep creative problems that raise questions about Ubisoft’s future as a hitmaker.

  • The company has been fired for two years from a game that was so poorly received that Ubisoft Three major releases delayed to repair them.
  • Last year’s big drop included an unmistakable hit at Ubisoft Games.Assassin’s Creed ValhallaA Flop in “But Also”watch dogs army
  • Ubisoft has spent most of 2021 announcing Original Online Multiplayer-Focused Change For some of its best-known franchises that haven’t launched yet.

description: For now, there’s “Far Cry 6,” which puts players in the place of Dani Rojas, a guerrilla fighter in a fictional Caribbean nation that resembles (and is) Cuba. Mixed Result Portrait of its Spanish speaking citizens).

  • This is not a franchise deviation. In keeping with the five other major “Far Cry” games of the last decade, it focuses on open-ended, chaotic first-person conflict, allowing players to assemble an arsenal of weapons and vehicles to attack enemy positions, Slowly allowing the other to move through. Gorgeous virtual space.
  • The series has done the same with games set in a fictional Himalayan country, somewhere in the Stone Age, and more recently in a Montana county overrun with religious extremists.
  • The “Far Cry” games hint at serious themes – here, the difficulty of the revolution – but spend most of their time going goofy – here too, the opportunity to use a rooster based on the “Street Fighter” character in the game’s virtual cockfighting. .
Image: Ubisoft
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reviewers have been everywhere, with this praise of this, the other is calling it”Funniest But Most Important Game I Played This Year“And a just” bail on Because it’s pretty much the same.

  • Hours of playing this reporter: fun but, yes, very familiar, feeling like an annual phone upgrade I could skip.

big picture: Not all change is needed or good, of course. The sequel is being knocked to run very safely the same week the company announced a major change to its “Ghost Recon” series. dagger drawn.

  • Ubisoft has revamped one of its major franchises in a way that was commercially successful. Its 2017 edition of “Assassin’s Creed” shifted the series from focused, stealth adventures to huge, action-first epics.
  • It has yet to find a successful revamp for its other big series.
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What will happen next: “Far Cry 6” may well be a hit, as did “Far Cry 5” before it, but Ubisoft thinks a shake-up is needed.

  • during a podcast in June, Bloomberg’s Jason Schreier said the next “Far Cry” could go in a “fundamentally different direction.” This tracks with a source of my own who said that the company was exploring a more online-oriented approach for a sequel.

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