Hot potato: Those of a certain age can remember a time when buying a video game meant a one-time payment to buy and enjoy the game in its entirety. These days, many full-fledged games include some kind of microtransactions, but you can often find that developers who avoid such things receive praise from gamers. However, Unity CEO John Riccitello does not share this view; he thinks developers who don’t accept monetization are “fucking idiots”.

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In an interview with PocketGamer.biz which is primarily focused on Unity and the upcoming IronSource merger that will see more than 200 people lose their jobs, Riccitello was asked about developers who are resisting bringing monetization to their games.

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“Ferrari and some other high-end car makers still use clay and carving knives,” he said. “It’s a very small part of the gaming industry that works this way, and some of these people are my favorite people in the world that I fight – they are the most beautiful and pure, brilliant people. the biggest fucking idiots.”

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Riccitello then talks about the gap between those developers who are “comprehensively concerned with how to understand what makes a product successful” and those who leave the money making to others, such as publicists.

As you can imagine, Riccitello is trending on Twitter right now.

While microtransactions/lootboxes/in-game ads in full games will always be controversial, as we saw in Star Wars Battlefront 2 as well as UFC 4, such things are usually more acceptable in the free-to-play mobile game market. And this is where some will say that Riccitello is right. Diablo Immortal has been criticized for its aggressive microtransaction model, which allows players to spend hundreds of thousands of dollars to maximize character development. And yet, despite the fact that it was the worst-reviewed game in Metacritic history for this very reason, Blizzard game earns $50 million in the first month of release.

“I’ve seen great games fail because they set the enforcement cycle to two minutes instead of an hour,” Riccitello said. “Sometimes you wouldn’t even notice the difference between a huge success for a product and a huge failure if it wasn’t for this tweak and what it does to the attrition rate. There is not a single developer on the planet who would not need this knowledge. “

Surprisingly, Riccitello chose to go live with something that has always been controversial since the merger with Unity. In addition to labor costs, IronSource is known for creating InstallCore, a content installation and distribution platform that is a popular malware installer. Still, it’s hard to imagine that the former EA boss would care.

Title: TechCrunch