Universal Music Group signs licensing agreement with African streaming service Mdundo

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The music catalog of Universal Music Group (UMG), the world’s largest record label, will be available to users of Africa-focused streaming service Mdundo after signing a license agreement.

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Mdundo said the deal will strengthen its offering to its 17 million active monthly users and boost its growth in Africa. The music streaming service, which Mdundo says has achieved exponential growth in the Nigerian market, is also available in a number of countries, including Kenya, Ghana and Tanzania.

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Last year, Mdundo signed partnerships with telcos across the continent in a bid to grow its revenue and user base, which it says has accelerated its growth. Mdundo users can access music via USSD services on a packaged basis (daily, weekly or monthly). The streaming service is also available through a website or app that has over 1 million downloads.

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“Our goal is to provide relevant services to the hundreds of millions of potential users in Africa who connect to the Internet… We are thrilled to be working with Universal Music Africa to realize our vision of providing Africa with a simple and legal solution to music access. it suits local consumers,” Mdundo Founder and CEO Martin Nielsen said today.

Mdundo was founded in 2013 and was listed on the Nasdaq First North Growth Market division of Nasdaq Nordic in September 2020 to accelerate its growth in Africa. It has grown its user base from less than one million in 2016 to 20 million by the end of June, and is projected to reach 25 million by 2025.

His latest deal sees UMG beefing up its presence in Africa through its subsidiary Universal Music Africa, which has expanded across Africa over the past decade, establishing a presence in South Africa, Ivory Coast, Nigeria, Senegal, Cameroon, Kenya and Morocco. UMG is also behind some of Africa’s major labels including Def Jam Africa, Blue Note Africa and Motown Gospel Africa.

“We welcome Mdundo as a partner and are delighted that more fans across Africa will have greater access to some of Africa’s most exciting musical talent, as well as UMG’s unrivaled catalog of international artists,” said Sipho Dlamini, CEO of Universal Music South. Africa and sub-Saharan Africa.

There are more than 20 music streaming services across Africa, including Sweden’s Spotify, which currently operates in more than 40 African countries after expanding to 38 last year. Boomplay, headquartered in Nigeria, and Songa from Kenyan telecommunications company Safaricom are other popular streaming services. Spotify and Boomplay are already licensed by three major record labels, including Sony Music.


Credit: techcrunch.com /

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