OnePlus co-founder Carl Pei’s new company, Nothing, will not be bringing its first phone – the (1) phone – to the US. The firm said that for now, “a limited number of our U.S. private investors” will receive the device through a closed beta program.
The development comes a day after the company showed off a trick to light up the phone for notifications and calls. via YouTube video on MKBHD channel. It is noteworthy that the creator of the channel in the United States, Marquez Brownlee did not say anything about the availability of the device in North America.
In a statement to PCMag, the company said its phone is not tuned to US cellular bands, so it will have unpredictable coverage or won’t work at all with major carriers like AT&T and Verizon. He also noted that while he wants to bring the future device to the North American market, he wants to focus on his home markets of Europe and the UK.
“While we would like to bring the (1) phone to the entire community around the world, we have focused on domestic markets, including the UK and Europe, where we have strong partnerships with leading local carriers. As you know, launching a smartphone requires a lot, from getting the phone supported by the country’s cellular technology, to partnering with carriers and local regulations, and since we’re still a young brand, we need to be strategic about it.” the company said.
Earlier this month, Manu Sharma, general manager and vice president of Nothing’s India, said the firm plans to manufacture all phones sold in India locally.
However, the company did not say anything about where it plans to manufacture devices sold in Europe. We asked Nothing to leave a comment and will update the story if we get a response.
Phone (1) is the company’s second product after its launch. Headphones (1) truly wireless last year. In a recent interview with the Financial Times, Pei said the firm sold over 530,000 headphone units.
Nothing will officially launch the phone on July 12th. The device will have a translucent back panel and will work a custom version of Android called Nothing OS.
Credit: techcrunch.com /