In its latest effort to increase user count and app usage in particular, Twitter is testing a new way to engage people: those unfamiliar with the social network will be able to test the app without signing up for an account. Limited functionality will allow those who download the Twitter app for iOS (ie. No Android at the moment) read tweets, reply to tweets and follow 50 users. You can also search for tweets, view news and trending topics, and receive notifications.
Twitter said the test is available to a small number of iOS users, but didn’t specify if it’s limited to a specific number of countries.
This is a significant departure from how the Twitter app is currently set up. Currently, you must register an account even to view tweets in the app. (And to be clear, you can still view tweets without registering or registering online.)
But while you can read and reply to tweets, in this experiment you can’t retweet or like tweets without an account or re-tweet.
You also can’t do too much in terms of personalization. Twitter allows Try Twitter users to customize limited personalization based on the people you follow and the places you’ve been. You can change the location settings under Settings & privacy > Privacy & security > Content you see > View settings.
Twitter has been working for a long time to reduce the friction associated with becoming a Twitter user.
Last year it third party login buttons introducedso that people who sign up or sign in can link their sign-ins to their Google or Apple accounts. (This remains an option for those who sign up for Twitter accounts, though this is a moot point for Try Twitter.)
Related to this, and more generally, Twitter has faced a lot of criticism for being too complex for new people to get started and become regular users of the app – something it has been tweaking over the years. making it easier to find accounts to subscribe to, offer preloading meet the interests of people and improve the mechanics around tweet, reading as well as filtration content that you might No want to see.
AT Twitter earnings results for the second quarter of 2022 Announced last month, the company noted that its monetizable daily active users (mDAU) — a metric Twitter created for its own use — increased 16.6% year-on-year to 237.8 million. It happens in legal dispute with potential buyer Elon Musk, who partly due to controversy over the number of users, but his overall efforts to expand his base remain a top priority, no matter how that ends.
Application researcher Jane Manchun Wong first noticed the so-called “Try Twitter” feature, and later Laura Berkhauser, product manager, confirmed the experiment.
Burkhauser also mentioned that the idea behind this test is to allow users to “get” the Twitter experience – like reading tweets and creating a timeline based on their subscriptions – without creating an account. There’s a certain amount of upsell here: the hope seems to be that once users get used to the Twitter interface, they’ll sign up for an account to interact with tweets and post their own.
The test drive experience is used by other apps as well. TikTok, for example, already lets you watch videos as soon as you download the app, so it makes sense for Twitter to remove barriers for users to try out their network. And a number of apps allow you to browse their networks over the Internet (as Twitter already does).
Credit: techcrunch.com /