Valve and Geico team up for a Portal-themed insurance ad

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Gecko is a US-based insurance company famous for its Cockney Gecko mascot. Valve is a US-based videogame company that has created a pair of puzzle games starring a deranged, malicious AI. Have you ever wondered what would happen if the two came together? Of course you didn’t, because why would they, right?

Well, he did. Earlier this month, Gecko released a new title called “The Gecko Visits Portal,” and it’s exactly what it is: Gecko is somehow injured in the Aperture Science Lab, and he seeks help to get out of Glados. is in. Of course, the villainous machine is reluctant to offer assistance, and things quickly go awry in a fashion that will undoubtedly be familiar to anyone who has played Portal—but not before saving money!

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It’s a weird, very random crossover that apparently happened out of the blue: Valve said Geico reached out about a collaboration, and Valve went for it. But randomness is kind of what Geico does. Other recent ads from the company are based on machine learning, Old West shootout wrong, sea turtle and an animal in the attic. For my money it’s not up to the level of Allstate”mayhem“Campaign, but it’s effective: I may not be interested in buying insurance, but it’s all so weird that I feel compelled to watch.

This isn’t actually Geico’s first videogame collaboration: It’s also recently done an Angry Birds crossover.

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I’m interested Geo is targeting older games for its ads – Angry Birds started in 2009, Portal (2007) and Portal 2 (2011) smack in the middle. My guess is it’s a demographic thing: People in the market for insurance these days probably aren’t gaming as much as they were a decade ago, and that’s where the nostalgia lie.

Oh, and in case you were wondering, Ellen MacLaine is actually the real voice of GlaDOS in advertising.

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