Venmo is rolling out a new gift-wrapping feature to give users a new way to gift money to friends and family. The new feature is available starting today and gives users access to eight animated gift-wrap designs that can be added to a payment note.
To use the new feature, users need to tap on the “Pay or Request” button and add the recipient. From there, you can tap on the gift-wrap icon and select the gift-wrap you want to send along with the payment. Once you’ve selected Gift-Wrap, you’ll have the option to confirm payment and preview animations before sending.
The recipient will then receive a notification that they have received a gift in the app, where they will be able to open the gift and view the animated design. Venmo says that both the sender and recipient can re-watch the animation at any time from the payment details screen. The rollout of Venmo’s new gift-wrapping feature begins today for select customers and will be available to all users in the coming weeks.
“The current emoji was one of the top ten emoji that customers used on their payment notes in 2021,” Venmo senior vice president and general manager Darrell Esch said in a statement. “We are excited to introduce our new gift-wrapping feature to enhance this experience, enabling customers to celebrate with loved ones, no matter how big or small the moment.”
Venmo says that 78% of users have indicated that they have sent money as a gift through Venmo or another person-to-person (P2P) payment service in the past year. The company says customers are using Venmo to gift others not only for holidays or special occasions, but also as a way to show they’re thinking of them. It saw an increase in this behavior, especially during the pandemic, as more than half of its customers who have gifted money through Venmo sent payments to say ‘thank you’ or ‘just because’.
The launch of the new feature comes as Venmo underwent a major redesign last year. The company no longer provides a public, global feed of users’ transactions as part of a significant redesign focused on expanding the app’s privacy controls and better highlighting some of Venmo’s new features. The company only shows users their “Friends Feed”, which is the app’s social feed where you can see only your friends’ transactions.