Volkswagen plans ‘big moves’ and hiring in China

- Advertisement -


Volkswagen CEO Herbert Diess said the company is planning “big moves” in China.

- Advertisement -

The world’s second-largest automaker is ramping up operations in its biggest market to keep up with fast-growing Chinese automakers and rapidly changing consumer preferences.

- Advertisement -

“We will make some big investments in China,” Diess said. interview posted Tuesday on LinkedIn. “In a few years, we will have several thousand programmers in China.”

During an interview with Chang Qing, CEO of CARIAD China, Volkswagen proprietary automotive softwareDiss stressed the need for Volkswagen to keep pace with the Chinese market and invest in its local operations.

- Advertisement -

Expanding its presence in China will help Volkswagen respond quickly to changes in the local market, especially in two critical areas: autonomous driving technology and in-car user experience, “which is really different and more complex in China,” Diess said.

He cited consumer demand for audio systems designed for karaoke, an “internal photo camera” and streaming capabilities.

“We already came to the conclusion a few years ago that developing this in Europe for China wouldn’t work,” Diess said. “We have to make it there.”


Credit: techcrunch.com /

- Advertisement -

Stay on top - Get the daily news in your inbox

DMCA / Correction Notice

Recent Articles

Related Stories

Stay on top - Get the daily news in your inbox