The annual marketing campaign garnered thousands of users as well as requests for abuse from other food and beverage companies including Mikes Hard Lemonade, Oreo, Velveeta and Oscar Mayer.
When Triskit lined itself on fire, the fast-food chain congratulated the snack company for creating “a cracker that still tastes good 10 years after you opened the box.”
Wendy also took potshots at Oculus VR and X body spray.
When Aflac joined in, Wendy’s simply responded with a stock photo of a roast duck—a knock on the insurance carrier’s Mallard mascot.
“Most jobs can be replaced by technology,” Wendy told Omaha meteorologist Caitlin Harvey. “Your position can be changed by looking out a window.”
Users who answer the call for Wendy’s Mortification are eligible for free medium fries with an in-app purchase at Wendy’s. “Something has to do with all this salt,” the company wrote.
The chain’s Twitter account has long been known for its irreverence: In 2017, after McDonald’s accidentally tweeted a dummy copy on Black Friday, Wendy’s replied, “When tweets break like an ice cream machine.”
Wendy’s Twitter profile reads, “We love our tweets the same way we love our fries: hotter, crisper, and better than anyone at a fast-food restaurant.”
Founded by Dave Thomas in 1969, the company has more than 6,700 locations, including 1,000 outside the United States,
Wendy’s did not immediately respond to a request for comment.