Wendy's burns the Twitterverse with annual 'roast' day

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Wendy’s celebrates #NationalRoastDay once again by taking a dig at interested Twitter users

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Wendy’s#NationalRoastDay” Campaign on twitter Wednesday, fans were invited to nominate themselves for a shady minor from the social media team of square-burger purveyor.

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The annual marketing campaign garnered thousands of users as well as requests for abuse from other food and beverage companies including Mikes Hard Lemonade, Oreo, Velveeta and Oscar Mayer.

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When Triskit lined itself on fire, the fast-food chain congratulated the snack company for creating “a cracker that still tastes good 10 years after you opened the box.”

Wendy also took potshots at Oculus VR and X body spray.

When Aflac joined in, Wendy’s simply responded with a stock photo of a roast duck—a knock on the insurance carrier’s Mallard mascot.

“Most jobs can be replaced by technology,” Wendy told Omaha meteorologist Caitlin Harvey. “Your position can be changed by looking out a window.”

Users who answer the call for Wendy’s Mortification are eligible for free medium fries with an in-app purchase at Wendy’s. “Something has to do with all this salt,” the company wrote.

The chain’s Twitter account has long been known for its irreverence: In 2017, after McDonald’s accidentally tweeted a dummy copy on Black Friday, Wendy’s replied, “When tweets break like an ice cream machine.”

Wendy’s Twitter profile reads, “We love our tweets the same way we love our fries: hotter, crisper, and better than anyone at a fast-food restaurant.”

Founded by Dave Thomas in 1969, the company has more than 6,700 locations, including 1,000 outside the United States,

Wendy’s did not immediately respond to a request for comment.

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