Apple’s California streaming event was filled with product revelations including the new iPhone 13 range, Apple Watch Series 7, and more. But there were several other announcements that I had hoped to see, but didn’t — in fact, Apple may have missed a golden opportunity with some of them.
Sure, Apple was always going to save its Mac updates for another event later this year. But that’s not what I’m talking about. No, there are some things that felt perfectly timed for the company’s September show appearances, but for whatever reason, Apple decided to keep them under wraps. Here we all missed.
It should come as no surprise that the iPhone 13 was the main event at Apple’s California streaming show. But for all its new features, from the new A15 Bionic chip to the smaller notch, there was more I wanted to see.
For one thing, I was very surprised that Apple still isn’t offering a 1TB storage option in all of its iPhones. It sounds like a lot at first, and yes, the iPhone 13 Pro and Pro Max have such an amount of storage available. But every year, the iPhone’s video capabilities improve. Last year, we had Dolby Vision, and this year we got Cinematic Mode. The entry-level iPhone 13 gets both of them, and all that high-end performance means ever-increasing file sizes, yet the iPhone’s storage isn’t kept up. If you like to shoot gorgeous videos on your phone and don’t want to spend $1,000 or more for the iPhone 13 Pro, this could be a problem.
We heard recently that Apple can equip its phones with low-Earth-orbit satellite technology when you have no cell service. Back then, some poured cold water on the idea, saying that its real purpose was to improve land-based 5G connectivity. Nevertheless, distinguished reporter Mark Gurman later alleged that the satellite aspect was genuine, albeit only for emergency calls. It’s something you’d imagine Apple would make a great deal about (it’s simultaneously both monotonous and quiet, after all), but our hopes were dashed when it was absent from the California streaming show. Maybe we’ll see it next year.
Apple’s event wasn’t just about the iPhone 13 – the Apple Watch Series 7 also got plenty of airtime. Yet for all the new features, there were a few things I still wish were cut.
The main one I was waiting for was less of a new feature than an entirely new one. Edition of wearable. In March 2021, Bloomberg’s Gurman claimed that Apple was working on a Rough and Tough Version of Apple Watch Aimed at athletes, hikers and other sportsmen. The new watch version will likely be called the Explorer Edition and will come with additional impact resistance and protection, perhaps to help it better knock down or stay underwater for longer.
When Apple first launched the Apple Watch in 2015, it positioned it as a fashion accessory. Yet over time, the company realized that the device’s popularity lay with more fitness-conscious users, and increasingly outfitted the watch with health sensors and sporty Nike bands to reflect this. A stiffer version would be the perfect addition to the Apple Watch lineup this year, with so many people exercising during the pandemic. Instead, it seems the company redesigning the mainstream Apple Watch just didn’t have time to perfect the brand new Explorer Edition as well.
Perhaps it would have been more achievable to add additional health sensors to the Watch’s capabilities, and that was certainly rumored for this event. Notably, Nikkei Asia had earlier claimed that the Series 7 may come with a blood pressure sensor in addition to its existing features. Considering how many people suffer from blood pressure problems, and how useful those sensors can be to always have on the Apple Watch with you, I can’t help thinking that Apple has made a major omission here.
If there’s one story Apple wishes would go away, it’s animosity directed toward its App Store. While its legal battle with Epic Games was mostly settled in Apple’s favor, ongoing developer frustrations despite the outcome — and Epic’s expected appeal — mean the issue is far from resolved. Apple could have gone a long way toward winning over its developers by making changes to its App Store (by reducing its commissions, for example), which would have helped it stave off criticism at the same time. But perhaps buoyed by its success against Epic, Apple chose not to. that’s a shame.
That legal consequence was (mostly) music to Apple’s ears. was there no music My The ear, however, was the missing AirPods 3 update that I had expected to see. Despite being declared a flop almost from the moment they went on sale, the little white buds have dominated the world. But it’s been five years since they were unveiled, and they’re really starting to crumble now.
The main thing I expected to see with the AirPods revamp was a design overhaul. AirPods Pro are stubborn and, as a result, more compact. They are more subtle, less showy and look better overall. Word was that the regular AirPods were going to get a similar design treatment, albeit without the silicone tips of the AirPods Pro (no noise cancellation unless you pay, I’m afraid). I hope it’s still in the cards, but since they didn’t appear at the California streaming show, it’s likely we’ll have to wait until Apple’s next event to see the changes for now.