What’s going on with RadioShack’s Twitter feed?

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A lot of people are thinking about time travel lately. Or at least on mine. Not necessarily the one that sends you gallantry into the past or jump into the future, but the one that makes you Feel as if you are stuck in another time and place. This is the feeling when access to abortion in the US is limited. put back to what it was before 1973, when the ability of the Environmental Protection Agency to deal with climate change rollback at other times when Best shooter again the biggest film in the world and your favorite video game Teenage Mutant Ninja Turtles are introduced. And also the feeling when, for some reason, RadioShack dominates the conversation.

So, the latter is not as important as the former, but perhaps it speaks the most about the current moment. Back in 2020, Retail Ecommerce Ventures, known for relaunching brands like Pier 1 and Dressbarn, bought most of RadioShack’s assets. Since in the Amazon era people no longer had to drive to the retail store to get obscure A/V cables, the idea was to turn RadioShack into “leading e-commerce company“. To do this, REV transformed a chain of stores into a blockchain entity by launching a cryptocurrency platform called RadioShack Swap and its own $RADIO token (currently worth almost nothing). In an apparent attempt to trumpet these efforts, this week RadioShack’s Twitter channel went live.

“Hey @MileyCyrus, are you up?” read one monday tweet. “Taking the second half of an edible after not feeling anything from the first half is always a bad idea. This chocolate bar made me fight for my life.” noticed another. There were also promises that “any interaction with this tweet will be seen as a chance to win by catching these MF radio hands.” It was mostly childish NSFW humor, makes you think account has been hacked. On the contrary, it was a request for attention – and it worked. Many tweets have gone viral, some have been deleted, and as of Thursday account spoke“I got parole on Twitter for talking about marrying squirts. @elonmusk when do we do family steps?”

Oh boy. Is it all dumb? Yes. But is it also a sign of the times? Yes. It feels like America’s clock is rewinding, and the sight of how a stalwart business from the 80s and 90s turned into a crypto brand only draws more attention to it. Everything old becomes new again, but it does not improve.

Cycles of nostalgia come and go all the time – throwbacks to the ’90s have long flourished – but they often come with an air of celebration or brooding. In the last two years this less often. Generation Z had fun bring back emobut the return of politics from 50 years ago is like falling into the wrong wormhole.

On Wednesday, after several top DJs were fired, a contemporary pop/rock station in Vancouver played an edited version of Rage Against the Machine’s “Killing in the Name” on repeat for over 10 hours. When people called to request other songs, they were reportedly ignored. When word of the KiSS Radio stunt spread, it seemed like the Rage marathon was an act of rebellion against the layoffs. But Thursday morning Vancouver Sun reported that it may have just been publicity stuntis an iconic protest song used to excite listeners. Or, in another dimension, your favorite electronics store is posting wild tweets.




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