Wisdom is a social audio app for opening access to mentorship

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UK social audio startup Intelligence has launched a new mentorship marketplace that has been described as a mix between a clubhouse and celebrity-focused course platform Masterclass.

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The app lets users log on to search for conversations they can join live (with the opportunity to ask questions) or listen back on-demand (streamed talks automatically added to the talk giver’s profile). is saved).

The idea is to center the conversation around advice. But that advice could be on a lot more people want to hear about — there’s a wide range of topics in sports from the get-go, from parenting and dating to career and finance, mental health and wellbeing, fitness and more. .


The startup says it has built a ‘TikTok-style’ algorithm to recommend conversations to users based on topic hashtags and behavioral data-mining – based on how sustained engagement users are to try to help lead to quality conversations. Clicking, get up to factoring in stuff like this. (It also says that the app has reporting tools for problem interactions and 24/7 human monitoring in case of security issues.)

At launch Wisdom has signed up about 10,000 “experts” to disseminate knowledge via audio livestreams, after about a month of initial testing. According to the founder, the work on the app started about eight months back.

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While anyone can sign up and start a conversation on the app, Wisdom has a verification system it calls “Top Advisors” to help users navigate who the self-claimed experts are. – And may they be worth listening to.

On the other hand it is encouraging people to share knowledge to share – in the first instance – by listening and engaging with their conversations by offering them the chance to earn “virtual currency”, known as Mentorcoin. .

It says anyone can start earning in-app currency by streaming their advice it’s not just reserved for power users — saying it’s a creator looking to support the middle class, not just Funnel money to a fantastically tiny top-piece (er, hi Twitch!) as few other maker platforms.

Mentorcoin can be exchanged for gift cards from outlets such as Amazon and Target (or donations to charities such as the Clean Water Fund) – but the plan is to expand the monetization features for advisors so that they can provide advice on the platform in the future. to build a business.

One thing we’re looking at on that front is allowing advisors to have pay-to-one negotiations. But currently it is purely social audio.

“Social audio – it’s a leveler, not everyone writes so well… but everyone can speak. I think the audio is authentic. You can read the tone and expressions in people’s voices. It makes them more vulnerable allows to happen,” says founder and CEO Dayo Ekinrinde.

“As a mentor or expert you can help people even when you’re not on Wisdom because your library of conversations is saved against your profile and anyone can come back and listen to you at any time. could – therefore, many times, with access to knowledge or mentoring programs until you have [back and forth asking when you’re both free the conversation may not happen].

“[But] If they follow you on Wisdom, they’ll get an alert whenever you go live. So one of the next features we’re looking at is ‘audio office hours’ – so why shouldn’t it be on your LinkedIn or your website, even if you’re live on Wisdom once a week, once a month.. people who may have privileges and are experts [feel they] There is no time to give back.

“I’m really looking forward to a future where experts … can go live on knowledge – it could be once a week, it could be once a month – [saying] These are my audio office hours, people can listen live.”

Wisdom isn’t the first startup that has seen value on platforms like Clubhouse in trying to bring a slightly helpful order-to-order to on-demand chatter available at the tap of an app.

Nor the first to actually focus on advising as to its particular sauce (see, for example, any). But Akinrinade believes its creator-first approach will help the budding social audio platform stand out.

Supporting diverse tones is another main goal for intelligence.

“The mission is to democratize access to mentorship and democratize access to knowledge. I believe that knowledge should not be a privilege, it should be just a default – a right that anyone can have,” he tells Nerdshala.

The app includes features that are intended to help structure talks in a way that makes them accessible to a wide variety of voices – such as a timer to keep the conversation going so that no one guest monopolizes the stream Can you

Although initially the focus of the app is on English speaking countries like UK, US, Australia and Canada. So this is a limit.

Akinrinade – who has a background in management consulting and has previously founded Another Startup (London-based Black Dating App) africlick) – says that when she was working here, she noticed the problem of accessibility around mentorship onetechUK’s Diversity in Startup Program.

She also notes the frustration in using the professional networking platform LinkedIn to provide advice – saying that ‘choose your mind’ requests to experts’ inboxes are ignored, unless someone is able to do so through interpersonal interaction. which in turn adds to the problem of systemic inequality.

Her hope for intelligence is that it will help break down such barriers and “democratize” access to knowledge.

The startup has been backed by a number of angel investors—which is fair enough—Akinrinde says she met in the clubhouse.

“I was a tech founder working on a dating app at the time – but then we were just talking and social audio is just so exciting and kind of current. And – yes – that’s how we started Wisdom!” she adds.

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