Wishly wills the Gen Z world well with a worthy wad of angel wealth

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A new social media platform focused on social responsibility today announced that it has snagged $1.2 million to change the face of fundraising from a Gen Z perspective. wishy The curious Venn-diagram is aimed at the intersection of consumer brands, philanthropic and non-profit organizations. Hope is to leverage the power of social media for social good.

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The app was created by Joan Gonzalez-Forster and Justin Macoff, some experienced social impact marketers, nonprofit fundraisers, and administrators. He saw the need for a social platform that embraced the optimism and altruism of the Gen Z generation, and helped bring people together to make real, positive change in the world.

“In early 2020 when support for COVID-19 and Black Lives Matter was exploding, we encouraged our children and their friends to use social media to inspire our followers to take action and give the causes they deserve. care,” Joan Gonzalez-Forster said. Co-Founder and CEO. “There was no easy way for them to find and investigate nonprofits, make small donations, and inspire their friends to get involved.”


The company was able to drum up an impressive assortment of angel investors, including now-retired founding partner Jim Dreyfus of Pelion Venture Partners and social impact investor Joshua Mailman. The two invested in a pre-seed round of $400,000 in 2020, and returned with additional investors to invest $800,000 in the company’s current seed round.

“We’re so excited to see what Gen Z and our young millennial kids are going to do with it. There are so many opportunities and so much to do in the world. Natural disasters keep coming every day. Lots of social There are movements. We built Wishly for them — for today’s young adults — so that they can make a positive impact in the world with small actions,” Gonzales-Forster said. “When You Google philanthropistYou see pictures of Bill Gates and Jeff Bezos and Warren Buffett, but you don’t see young faces. We want to change it. We all want to see young faces of different colors and shapes and sizes.”

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The company’s business model is simple: it holds 5% of all funds raised on the platform. Wishly also makes sure that every nonprofit that appears on the platform is scrutinized.

“We actually pulled a list of every registered 501c3 organization from the IRS, so they’re all already on our platform, and we can accept donations for them,” says Gonzalez-Forster, once a nonprofit goes to claim their profile on the app, that’s our prompt.” We use the IRS search tool to make sure they’re in good standing with the IRS, which would mean they’ve asked for three consecutive The year you filed your taxes. We also investigate Charity Navigator and the Better Business Bureau, and we do a quick Google check to make sure there are no scams or lawsuits or misleading information about the nonprofit. There are a lot of bad charities out there. ,

App is now available iOS And Android, though the team suggests the product is mostly in the friends and family phase until a more public launch, which is coming soon.

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