Just in time for VidCon, TikTok has a new creator with the most followers on the platform: Xabi LameA 22-year-old from Senegal who became famous for stitching and duetting with other TikTok, silently fixing viral hacks that didn’t work in the first place.
Xabi Lame has 142.7 followers as of yesterday, eclipsing longtime TikTok lead creator Charlie D’Amelio to take the number one spot.
The youngest D’Amelio spoke at a panel with Lightricks at VidCon today, but she wasn’t asked about losing the number 1 title – it’s just a matter of bragging, after all (however, she told the VidCon crowd that she had about 2,400 unpublished TikTok drafts – a mystery !). But for creators to be able to make big money, it’s not just about subscribers. This is how you use them.
Charlie D’Amelio, her sister Dixie D’Amelio and their parents built a media empire with the reality show Hulu, a clothing line with Hollister, numerous brand deals and Make an original show of your own. The D’Amelio sisters and their parents also became venture capitalists themselves, investing in the creator of FaceTune. lighttrix. Even as TikTokers like Lame become famous, the creators of Black conspicuously absent from Forbes list of highest paid influencers – Charlie D’Amelio is number one with $17.5 million in annual earnings, while her sister Dixie brings in $10 million.
To combat this disparity, platforms such as Snapchat and Patreon have launched incubation programs for BIPOC creators, giving them access to more upfront capital, production resources and mentoring.
In terms of total subscribers, one YouTube channel has passed the 200 million mark. The most popular channel is T-Series, an Indian record label and film company. But until TikTok comes out best monetization options for creators, most of the opportunities to earn fame come off the platform.
Credit: techcrunch.com /