Xiaomi appoints Alvin Tse as CEO of Indian business

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Xiaomi is appointing Alvin Tse, a company veteran, as CEO of its India business as the Chinese tech group maintains its efforts to fight growing competition from rivals including Samsung and seeks to improve its relationship with New Delhi.

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The appointment of Tse (pictured above), who until recently led Xiaomi’s business in Indonesia, follows the transition of Manu Kumar Jain, the previous head of Xiaomi India, to the global role of group vice president. India is Xiaomi’s largest international market.

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Under Jain’s leadership, Xiaomi has grown from just another newcomer to India’s biggest smartphone maker, a position that has pretty much held for over three years now. Last year he stepped down from his senior post in India.

Jie is also no stranger to India. According to people familiar with the matter, he was instrumental in shaping Xiaomi’s strategy and implementation in its early days, and has held several positions at the firm over the years. He was also one of the founders of Poco, a Xiaomi sub-brand launched earlier. promote it as an independent business.

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“Following his transition, Alvin will join the leadership of Xiaomi India and support the company’s next phase of growth. As a British citizen and a true citizen of the world, Alvin has helped Xiaomi successfully enter many global markets,” the company said in a statement.

Xiaomi also announced that Anuj Sharma, a former Motorola executive who also previously worked at Xiaomi and moved to Poco over two years ago, is rejoining the Chinese giant as CMO.

“Under their leadership, Xiaomi India will continue to stay true to its core philosophy of relentlessly creating amazing products at fair prices so that everyone in the world can enjoy a better lifestyle through innovative technology,” the company said in a statement.

The rebuild comes at a defining moment for Xiaomi. Although Samsung and Realme maintain their leading positions in the Indian smartphone market, they are closing the gap more and more.

A look at the smartphone market in India. Data: Canalys

Xiaomi is also facing a strange fiasco in India. In April of this year, the Indian Anti-Money Laundering Agency confiscated about $725 million worth of assets from Xiaomi India for what he said was a violation of the country’s currency laws, dealing a major blow to the Chinese phone maker that controls the Indian smartphone market. The move has been put on hold pending a court order.

The agency also summoned Xiaomi executives, including Jane, for questioning earlier this year over tax compliance. Xiaomi later claimed that its executives faced threats “physical violenceduring interrogation, according to Reuters.

The Indian Cellular and Electronics Association, a lobbying group representing Apple and many other tech giants, called out Indian authorities late last month for not understanding how patents and royalties work, which is at the heart of the dispute between Xiaomi and the anti-money laundering agency. .

Over the past four years, Xiaomi has actively expanded its presence in India by opening its iconic stores and forging partnerships with many local retailers. It has also developed close ties with phone makers such as Foxconn to move much of its assembly work to India from China. But the firm is not immune to geopolitical tensions between India and China.

India banned over 200 apps with links to China in 2020. Some Xiaomi apps have also been blacklisted in India, and amid the brawl between the two neighboring nuclear-weapon countries, Xiaomi has rebranded many stores in the country to position itself as an Indian firm.


Credit: techcrunch.com /

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