Hyundai and Amazon are set to team up, and hopefully make car shopping even easier. On Thursday, the two companies announced a new partnership that will create Hyundai Evolve Digital Showroom. There, buyers can configure a new Hyundai, estimate a vehicle’s selling price, and search for real-time inventory matches. Additionally, the Amazon-based showroom will direct customers to local dealerships to complete the sale.
This type of examination is not entirely new. Hyundai debuted a very basic experienceBut Hyundai Evolve takes it further to really help digitize the car buying experience. Hopefully, it’s as easy as signing the papers at the dealer and everything else is as easy as pie. Hyundai said Buyers have been shown to want the flexibility to purchase any item, and cars are no different, hence the creation of this more intuitive process.
Many automakers began to dive more into online car sales and have further digitized the process. In fact, home delivery is a more common procedure, born out of the pandemic. These types of online retail partnerships may not become common overnight, but with each announcement, they certainly seem like they’re not going away.