In a nutshell: YouTube isn’t the only Google-owned service trying to stay relevant in an age dominated by social media. The company’s two core products, Search and Maps, are increasingly falling out of favor with young people using social media in ways you might not have known.
During the recent Fortune Brainstorm Tech 2022 conference in Aspen, Colorado, Google Senior Vice President Prabhakar Raghavan said they continue to realize that new Internet users do not have the same expectations and mindset that we are used to.
“The questions they ask are completely different,” the leader added.
Raghavan noted that, according to Google research, approximately 40% of young people turn to TikTok or Instagram in search of a place to dine. “They don’t go to Google Maps or Search,” he said.
TechCrunch contacted Google and a spokesperson confirmed that Raghavan’s calculations are based on an internal study that includes a study of U.S. Internet users aged 18 to 24. The study data has not yet been made public, but it may eventually be found. Google contest site afterwards.
As the publication correctly emphasizes, this can be a serious problem for Google. The company has spent decades and countless amounts of money fine-tuning its Search recommendation algorithms and collecting data for Maps. He also makes a lot of money from ads sold on search terms.
However, don’t expect Google to sit back and watch the world pass it by. The tech titan is constantly evolving behind the scenes to meet users along the way. “We have to conjure up completely new expectations, and that requires completely new…technological foundations,” Raghavan said.
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