YouTube cancels Rewind for good after years of everyone hating it

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youtube please stop rewinding

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YouTube Rewind — the company’s annual year-end round-up of trends, creators, memes, and the most popular videos on the site — has been canceled for good. confirmed to tube filter Today.

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Instead, YouTube will “refocus our energies on celebrating you and the trends that make YouTube.” [fire emoji] With a different and updated kind of experience,” though the company did not elaborate further on what it would replace the Rewind.

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A spokesperson explained that YouTube will also rely on creators on its platform to fill the gap. tube feed That it “will continue to be inspiring to see the myriad ways the most creative content producers in the world — our YouTube creators — incorporate the end of the year into their video recaps, as YouTube retires its own rewind videos.”

The news that YouTube is permanently canceling Rewind is not a huge surprise. company already 2020, citing the difficulties of the year: “2020 has been different. And it doesn’t feel right to continue it as if it wasn’t. ”

But Rewind was struggling long before the pandemic. The video from 2018 was viciously banned by the YouTube community (to date, it remains the most disliked video ever posted on the platform). The creators argued that the company was diverting attention from the “real community”—which included controversial creators like Logan Paul and PewDiePie—in favor of more advertiser-friendly alternatives.

And 2019’s video attempted to steer clear of the controversy altogether by moving its format from a big-budget mashup of YouTubers to a more generic (and boring) list of most-watched creators, videos, and clips of trends.

But whether well-received or endlessly dunked on, rewind videos have been a huge part of YouTube’s culture for the past decade. Hopefully, whatever YouTube does to turn its big year-end celebration into something a little less controversial going forward.

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