YouTube Go is shutting down as of August this year, Google announced this week. The first lightweight app for Android launched in 2016 and offline browsing and nearby sharing features. Like other apps designed for emerging markets, YouTube Go includes a set of features that take into account high data costs, poor signal strength, and the widespread use of SD cards on Android devices. YouTube Go was first launched in India and later became available in over 130 countries around the world.
The company notes that since 2016 it has been investing in improvements to the main YouTube app to improve its performance in emerging markets as well as improve the user experience. For example, the company has improved performance for entry-level devices or those watching YouTube on slower networks. YouTube also plans to create additional user controls to help reduce usage for data-constrained viewers.
YouTube encourages YouTube Go users to install the main YouTube app or visit the platform’s browser version. The company notes that the main YouTube app provides a better overall user experience than YouTube Go and that it has user-requested features not available in YouTube Go, such as the ability to comment, post, create content, and use a dark theme.
“Using the core YouTube app, YouTube Go users will be able to participate in creation and community and have access to an overall improved user experience,” the company said in a statement. Blog Post.
One of the main features of YouTube Go is the ability to download and save videos for later offline viewing, which should make it easier for users who may not have constant internet access to access videos on the platform. While the main YouTube app supports offline video, this feature is blocked by the company’s premium subscription. It looks like YouTube’s decision to shut down Go may be a way to push users towards the Premium offer, which currently costs $12/month in the US and Rs 129/month in India.
YouTube Go is not the only lightweight app that has been shut down in recent years like Facebook. close facebook lite in 2020. Facebook Lite was launched in 2015 to reach users in emerging markets, but was later shut down due to poor implementation and users were encouraged to use the main Facebook app instead. In addition, Google, the parent company of YouTube, also recently disable Chrome Lite mode a feature that was designed to help users save internet.
As low-cost smartphones improve over the years both in terms of hardware and software, it makes sense for digital giants like Google and Facebook to shut down their lightweight apps as they are no longer as essential as they were a few years ago.
Credit: techcrunch.com /