YouTube is testing membership gifting with featured creators

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YouTube is testing a new membership gift feature with a small group of creators, the company announced this week. Starting today, the company has launched a beta version of Channel Memberships Gifting, which essentially allows users to gift paid memberships to each other. channel membership, which are YouTube’s subscription version of Twitch, allow subscribers to pay a monthly fee to access additional benefits, and support creators.

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With membership gifting, members of a creator’s channel can purchase a certain number of channel memberships with a single purchase, which YouTube will then gift to other viewers on the creator’s live stream. Viewers who receive a gift membership will receive one month of membership access to the creator’s channel. Users need to register to be able to receive gift memberships on a channel by clicking “Allow Gifts” in the gift membership announcement that appears in the chat when someone has purchased a gift membership.

youtube subscription gift function

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Image credits: YouTube

YouTube will then distribute gift subscriptions to viewers based on how actively they engage with the creator’s channel. For example, loyal viewers who interact with the channel frequently are more likely to receive gift subscriptions. If you are selected for a gift membership, you will see a private message in the chat and also receive an email. Viewers who receive a gift membership pay no fees, and the creator receives their regular share of the revenue from each transaction. It is worth noting that existing channel members are not eligible for gifted membership.

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“We’re not quite ready to make this widely available yet, so we’re running a beta to get feedback and continue developing features,” YouTube said in a post. Blog Post. “For example, buying a gift subscription on mobile is not available during the beta testing period, which we will provide for a full launch.”

YouTube notes that gift memberships use the same 70/30 (Creator/YouTube) revenue split, where the revenue share is calculated after iOS App Store fees, if applicable, and other fees such as sales tax. Creators interested in testing a new feature can request access to it via this request form. YouTube will notify you if you access this feature within the next few months.

The test is run as YouTube recently expanded “Super Thanks” feature for all eligible creators in the YouTube Partner Program. This feature allows viewers who want to express special appreciation for a video by paying creators one of four pre-set amounts ranging from $2 to $50. it’s on youtube too Super Chat a monetization feature that allows creators to earn money from their live broadcasts. Also have super stickers a feature designed for fans who want to show their support and connect with their favorite creators.


Credit: techcrunch.com /

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