As promised Back in September 2021, YouTube TV added two Spanish-language options, the Spanish plan and the Spanish Plus add-on.
While the two new options sound similar, there are a few key differences between them:
- Spanish plan: New subscribers who want a Spanish-only YouTube TV lineup can opt for the Spanish plan, which is $24.99/month for the first six months and $34.99/month after that. The plan offers over 28 channels including Fox Deportes, ESPN Deportes, CNN Español, Cine Latino, Discovery en Español, EstrellaTV, Tastemade en Español, Nat Geo Mundo, Cine Sony, Cine Mexicano and more. This means that new subscribers can sign up for this plan instead of the basic YouTube TV plan.
- Spanish plus: For existing YouTube TV Basic plan subscribers who also want more Spanish content, the Spanish Plus add-on will include 25 additional Spanish-language channels at $9.99/month for the first six months and then $14.99/month after this.
YouTube TV recognized the importance of Hispanic content and how it could attract more subscribers to the service. In September 2021, the company has added Univision, UniMás and Galavisión to its English-language basic plan. Pantaya has also been launched as an add-on that is available for an additional $5.99 per month.
Hispanic audiences represent a huge market for live streaming: according to Horowitz study. Also, sometimes 6 out of 10 Hispanics watch Hispanic content. Other streaming services that include content in Spanish are Hulu, Pluto TV, FuboTV, Sling TV, Hulu, and DIRECTV STREAM.
As the market grows, media companies understand the need to serve this large demographic.
Credit: techcrunch.com /